Your Instagram Bio is super important. It’s your first impression and that impression has only a few seconds to land you a new follower. 

When someone opts to click on your name and check out your page, they’re curious. They want to see who you are and what you’re all about. This is your chance to hook them with your smarkling smile, personality and essence of your brand. 

Your Instagram bio is your best opportunity to turn a random Instagram user into a loyal follower, client and friend.

That’s a lot of pressure for only 150 characters, isn’t it? 

Don’t worry, with these tips, you’ll be able to write the best bio for Instagram to impress anyone who lands on your page. Plus, if you need in-depth help to see real growth on Instagram, you should pick up my comprehensive Instagram Growth Hack PDF which is 59 pages of pure IG goodies just waiting for you.

A good Instagram bio shows off your personality. You can do this in a number of ways, like putting a cute quote there, a bunch of emojis that relate to you or by straight up telling people who you are. 

That’s a good Instagram bio. But we’re not shooting for good, we’re going for great. 

A great Instagram bio draws in your tribe. They have no choice but to smash that follow button because they’ve found their peeps. 

How do you write a great Instagram bio? Well, first, you should be aware of everything that can happen in your bio. Your Instagram bio can include all of the following: 

• Your name
• Your location
• About you
• Hashtags
• Mentions
• Emojis
• Profile link

Now that you know all the elements that can possibly be part of your IG bio, you can put it all together to create an impressive first impression. 

A great bio is clear, concise and to the point. A potential follower should immediately know who you are and what you're about when they look at your profile. They should be able to see what’s in it for them if they follow you and know what to expect from your posts. If you’re looking to build your Instagram followers, here’s an extensive list of growth hacks to try out. 

Start by putting what it is that you do in the name field. Your Instagram bio is limited to 150 characters so this is an ingenious way to put some of your info in the name field, instead of just utilizing it for your government or your brand name. 

This could look something like: 

Jane Brown | The Amazing Copywriter

Tom Snaps * Wedding Photographer

Mary Sue ~ Caribbean Travel Expert

Vintage Dawn - Pristine Vintage Dresses

You get the idea. Take the time to insert a little personality in there if space allows. Use an emoji between your name and what is it that you do.

Keep your bio short and spicy and easy on the eyes by using line breaks or emojis to emphasize points or show off your personality. 

A big block of text will do nothing but send potential followers scrambling so the formatting of your bio is important here to provide a visually appealing experience. 

Consider replacing some words with emojis, adding dashes and slashes in between points or creating line breaks altogether to break up the text. 

End your bio with a strong call to action to increase your followers or drive traffic to your website. This means telling people exactly what to do, don’t leave them to guess what’s the next step. 

This might look like telling them to follow for actionable tips on *insert expertise here* or to click the link below to download your latest free offering. 

This step serves double duty as it helps to increase your reach and will also help to brand your page and claim your assets. 

You’ll want to add a branded hashtag in your bio to encourage followers to use that hashtag and so that you’ll be found when that tag is searched. 

You can also add a super targeted hashtag to help increase your reach. If you’re a graphic designer based in NYC, you want to be discovered if someone is searching for #nycdesigner for instance. 

Choose one tightly targeted hashtag to dominate and include that tag in your bio. Remember, space is limited so don’t go crazy with hashtags here. 

If you have other IG accounts, you can also include them in your bio to let people know and drive traffic to those other pages. These are just a few of the ways you can boost your Instagram visibility. Check out more growth hacks here. 

If you have a website, blog, podcast, newsletter, Youtube channel or some other digital asset, you’ll want to add the link to that asset in your bio. 

But what if you have all of those and more? 

This is where a link in bio tool will come in handy. Such a tool will create a landing page with multiple links so that you can drive traffic to multiple links at once. 

Some tools will recreate your Instagram feed making each image clickable which is super cool since IG doesn’t allow clickable links in captions. 

Some tools that offer link in bio landing pages include: 

• LinkIt from Planoly
• LinkinBio
• LinkTree
• Smart.Bio from Tailwind

You can also create a custom landing page on your own website with your most important links and add this link to your IG bio so that you’re driving traffic back to your own website always instead of using a third-party tool. 

This allows you to keep a branded experience on your bio with your name, your hashtags and your link. 

Go into your account settings and make sure your user profile is filled out with everything that’s relevant. If you have a brick and mortar, then fill out the telephone number, the email address, the physical location and any other contact information.

This activates the buttons on your profile that can help generate clicks to your website and shop. This also leaves more space for fun bio content since you’ll want to make sure you’re not duplicating content anywhere in your bio. You really want to maximize this space to capture your target audience. 

Once you’ve taken care of all these steps in your Instagram bio, you’re well on your way to increasing reach, followers and growth on the platform.